A good name can get you far in life. Apple. Elvis. Madonna. Nike. But, a great tagline can get you remembered. I am not a crook. You like me, you really like me! I’m lovin’ it. Here’s lookin’ at you, kid.
In the Blog-O-Sphere, you need to have a great title to attract readers to your sight. Even with posts, you must be creative, witty, and informative when labeling each and every article. “A Post About Doctors” is not nearly as fun and enticing as “Turn Your Head and Cough.” A great title can help or hinder a sight from rising to great heights.
When thinking up a moniker for your site, however, there is a sub-title which can be applied, as well. This is called the tagline, and it serves to offer another label to define your blog. The taglines I’ve seen have typically been humorous, or even straight to the point. A blog about travel. A site for mothers. Straight from the horse’s mouth. Over the river and through the woods. A few more words to leave you with to give the blog more character. Simple and effective.
For the past 2 months, Miracle on 32nd Street has exhibited a very festive holiday theme, which was retired for the season this past Monday. I also updated my blog picture, opting to also store away the Rockefeller Center Christmas Tree logo until next November. I’m beginning to take down the rest of the holiday remnants, which will be completed by the end of the week, but there is one item that leaves me scratching my head: the tagline.
The holiday tagline was, as it is still displayed above, “Helping to make the season brighter”…taken as direct inspiration from the timeless carol “The Christmas Song (Chestnuts Roasting).” It also correlated with my challenge to accomplish one random act of “Christmas” (RAC) per day. But now, almost three weeks removed from Christmas, the tagline has to change for the new year…and I confess…I’m stuck.
How do I label my blog now that the original inspiration for its creation has wrapped up? I puzzled over a new tagline all morning and all afternoon, and now? Nothing. Blank. Zilch. Nada.
I even solicited help today to concoct a winning tagline…Uncle Lewis was at the ready and all too willing to offer his thoughts:
Aunt Bethany: I need a new tagline for my blog.
Uncle Lewis: One woman’s take…from RAC to CARE…everything from A-Z…
Aunt Bethany: From my bedroom to yours?
Uncle Lewis: Straight from the pillows of my bed!
Aunt Bethany: Ugh, this is tough.
Uncle Lewis: Your light at the darkest time of the year.
Aunt Bethany: The pepperoni on your pizza…
Uncle Lewis: The meat in your Meat Lover’s!
Aunt Bethany: A snowball in hell…
Uncle Lewis: A bright spot in a dark place!
Aunt Bethany: A wet spot in a dry place!
Uncle Lewis: Go to the light!
Aunt Bethany: Trust the force! Don’t call me Junior! It’s not a tumor!
Uncle Lewis: Boys have penises… girls have vaginas!
So you see, we didn’t get anywhere. My later Twitter update still revealed I had made no progress:
It’s incredibly hard to find a label for an idea which was born out of another idea. I started this blog as a way to chronicle my RACs throughout the holiday season. Now, I’m blogging for blogging’s sake, keeping humor at the forefront of each and every post. There is no specific aim: this isn’t a photo-blog, although there may be pictures. This isn’t a baking site, although there may be recipes. This isn’t your daily dose of inspiration, although my words may humbly inspire. And, above all else, laughter is key. But, how on earth do I sum that up in one sentence?
So, I set the challenge to you, my dear friends. Anyone inspired in the ways of The Tagline? Someone, anyone…help me, Obi Wan Kenobi…you’re my only hope. Otherwise, my tagline will consist solely of inappropriate jokes and sandwich meats.